Young guns quit jobs to explore the risky arena of entrepreneurship

The number of companies that have started in the last few years is only an indication of the pool of talent and leadership qualities that exists in modern India. Leaving a well paid job to become an entrepreneur was not a step many thought of ten years back but today more and more young people are venturing into the risky arena of entrepreneurship. With increasing job opportunities and outsourced project pouring in, youngsters have a lot to explore than just to sit on their desk for a 9-5 job.

"Quitting & investing my time & resources to offer expertise for leveraging the digital medium, to a large section of businesses and consumers who have not yet bought into it, is very satisfying & offers a lot of room for learning. Being in a position to put decisions into action instantly & also providing opportunities to others for employment were other reasons that attracted me towards starting my own venture," says Guarav Kohli, 29, Founder of SecretSauce solutions.

There are lots of reasons for young people to quit. Some of them just want to get away from the tedious and repetitive work that their boss assigns them. Some have worked long enough that experience and position tempts them to have a business of their own. And in some cases it could be circumstances that fire them to open a venture of their own, like Phanindra Sama, 29, CEO of RED BUS. When buying a bus ticket made him hunt around the entire Bangalore city, Sama thought of the possibility of providing consumers the convenience of booking a bus ticket over the internet.

After an idea is born, the nurturing begins. With which comes Pandora's Box of troubles. Gaurav said that being the whole and soul of the company not only got him public recognition as well the decision making autonomy, but seldom did he knew that as the company grew he had to face more challenges. "As the company grows, it is difficult to work on bigger issues as you are still involved in solving minor ones. Prioritization becomes difficult & you may end up compromising on key things, which only harms you in the long run", Gaurav said. 

In terms of business young entrepreneurs follow simple strategies. According to Gaurav it always helps to look at each customer's brand as having its own identity, regardless of its size & think in their shoes. As a new company, instead of selling, it's more important to be around to educate customers & help them make a decision.

Sama says that every time a customer approaches him he treats them like a new customer and each customer is addressed one at a time though his queries are the same as the others. New companies need not go hunting for customers as the quality of service will speak for them. He believes in the concept of what goes around will come back. And the comeback is with more customers.

Being independent has made these entrepreneurs venture into several parts of the business that they would otherwise have been shut away from. Apart from the practical benefits, having a venture of their own has made valuable contribution to their development as an individual and as a human being. 

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