RCOM forms 3G business team, plans 3G innovation lab

Reliance Communications (RCOM) is making a progress towards readying itself for the 3G led opportunities. RCOM currently has its presence in data through 1x and HSD services. Moving up the ladder, in an all India bid for 3G spectrum, the company has won 13 circles including the metros of Delhi, Mumbai and Kolkata and is the only operator without capacity constraints on 2G in these circles. This advantage puts it in a unique position to offer an excellent 3G user experience. In order to take its 3G plans forward, RCOM has appointed Prashant Gokarn as Head - 3G.

At RCOM, Prashant Gokarn was heading Corporate Strategy since 2008. Earlier RCOM has also roped in Google's former Head of Wireless Business Suresh Jayaraju as Head -New Age VAS. "Our 3G Innovation Lab will drive all 3G innovations for mobile as well as other platforms. It will aid in demystifying 3G technology and make it simpler for adoption amongst cross-section of customer groups," said Prashant.

As part of its 3G readiness plan, RCOM has established a 3G innovation lab with end-to-end wireless network infrastructure. This innovation lab will be an integral part of RCOM's 3G operations offering real-time product developmental capabilities and time-to-market equation benefits to RCOM. The 3G Innovation Lab will be in line with RCOM's strategic focus to encourage innovations in mobile technologies.

The 3G innovation lab will be a platform to various partners to jointly develop applications for consumers. It involves a community of content developers, product innovators, technology platforms enablers, device manufactures and OEMs. The lab is a move towards the 'Open Platforms' architecture which encompass open systems, open networks, democratic framework for partners & consumers for availability of the best products based on the consumer's usage.
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