The innovations in the telecom sector continues. Now we have India's first unpaid mobile connection service called T24 (TALK24). The service is brought by Tata Teleservices and Future Group, the retailer. The T24 service has been launched on the GSM platform and provides a two way benefit to the customers. Elaborating on what the two way benefit is, Mayur Toshniwal, CEO, T24 said that through this service, customers will reap in shopping benefits as they talk and talk time benefits as they shop.
How the unpaid mobile connection will work is when customers shop at any outlet under the Future Group tag, they will be rewarded with free talk time for every purchase made above 
351. A subscriber needs to have a T24 SIM card to avail the unpaid mobile services. The per-second rates for calls will be applicable for the T24 customers on the Tata Teleservices' GSM network. So the calculation here is simple. If you do a shopping of 3,001 in any Future Gropu store, you stand to get a free talk time of 150 on your T24 SIM card. The stores covered under the Future Group chain include Big Bazaar, Pantaloons, Central, Brand Factory, Home Town, eZone and Aadhar, wherein you will get exclusive mobile connection and tariff plans under the T24 unpaid mobile service connection. 
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